Laurine Blanchon
I'm a recent graduate with a Master's in International Marketing from HULT. Beyond my academic pursuits, I have a passion for exploration; I often spend my free time discovering new places, immersing myself in poetry, visiting museums, or enjoying the company of friends.
ABOUT
ME
My journey in marketing has equipped me with a diverse skill set that spans various aspects of the field, including International Marketing, Digital Marketing, and Social Media Management. Alongside these skills, I've gained valuable experience in Project Management and Branding. Combined with my Cross-Cultural Competences, these experiences have honed my adaptability and allowed me to excel in dynamic environments. Moreover, my roles in marketing and hospitality have cultivated my creative abilities and leadership skills, shaping me into a versatile and customer-centric professional.
In my professional endeavors, I adopt a multidisciplinary perspective, fusing hands-on experience with adaptability. This approach empowers me to craft innovative, data-driven solutions tailored to diverse needs and cultural contexts.
At my core, I hold dear the values of respect, tolerance, and perseverance. These principles guide not only my professional life but also my interactions with the world around me.
Education
High School Notre Dame des Victoires, Voiron, France
- Focus in economics and English
- Participated at ”United Nation” reproduction (board director)
- Participated at Goncourt Price
Double Bachelor Degree in Economics-Management and Languages,
UGA, Grenoble, France
HUFS (한국외국어대학교), Seoul, SK
- Languages : English and German
- These bachelors gave me a strong understanding of Economics, Management and Accounting as well as Microsoft Office suite.
- I spent the last year of these degree in Seoul, South Korea as an exchange student.
- I focused on Marketing, Business, Economics and German.
Master Degree in International Marketing, HULT, Boston
- Gained creative, executional and strategic marketing skills through classes such as : Consumers’ Behavior, Digital Marketing, Brand Strategy, Persuasion, Story Telling, Neuro-marketing, Luxury Marketing, Fashion Business and Business in Asia (Singapore Seminar).
- VP Event at the book club READERS
Training and
work experience
BakeLab RC
- Redesigned the startup's logo and cultivated a fresh brand identity, aligning it seamlessly with the company's vision and target audience.
- Formulated a persuasive value proposition that adeptly conveyed the startup's unique offerings to a diverse customer base.
- Executed comprehensive market research and competitor analyses to pinpoint critical differentiators and lucrative market opportunities.
- Pioneered and executed a strategic sales approach, driving a surge in customer acquisition and propelling revenue growth.
- Revamped and optimized the company website to enhance its online presence and user experience.
- Drove brand awareness, fostered user engagement, and channeled traffic to the website through dynamic content curation and management across multiple social media platforms.
- Leveraged data-driven insights to monitor campaign performance, spot emerging trends, and furnish evidence-based recommendations for continual enhancement.
Le Sofitel
- Head waitress, reception of customers, assisting during receptions.
- Versatile waitress between luxury restaurant and brasserie.
Best Western “ Le Palladior
- Head waitress, reception of customers, assisting during receptions.
- Multitask worker
School Projects
Outdoor
Voices
Our school project focused on the hypothetical goal of enhancing a brand's physical presence in the United States by establishing a store in San Francisco, aligning it with the company's community-focused values.
What I did
As a team, we collaborated to conduct market research, conceptualize a two-story store layout, create a partnership for yoga sessions, and develop a loyalty program. Our vision also included enhancing the store's aesthetics with San Francisco-themed elements and engaging the local community through cultural activities. Through this project, we demonstrated our project management, strategic planning, negotiation, and community-building skills, showcasing our ability to align business goals with core values.
MIT
MUSEUM
In our project, we undertook the task of addressing significant challenges faced by the MIT Museum, which included low brand awareness, incorrect brand perception, and a limited market size
What I did
As a cohesive team, we leveraged our combined skills and talents to tackle these issues head-on. Through a meticulous process of interviews and research, we identified the museum's key problems. Our innovative solution involved proposing a strategic collaboration with Air Jordan, which would not only showcase and sell rare sneakers within the MIT Museum shop but also elevate the museum's brand profile significantly. We developed a comprehensive design and plan for this collaboration, demonstrating our project management, research, creative thinking, partnership, marketing, and design skills. This concept aimed to reposition the museum in the minds of the public and address the challenges it faced effectively.
YEEZY
In response to the complex challenges faced by YEEZY, including the need to rebuild its business culture, rebrand after controversies, foster innovation, and embody the customer persona through a virtual brand ambassador.
What I did
We proposed and initiated the creation of an innovation lab within the company, designed to facilitate both brainstorming sessions and informal training programs.
Additionally, we developed a concept for a virtual brand ambassador and crafted a strategy to seamlessly align the virtual brand ambassador with YEEZY's mission of anticipating fashion trends and embodying the brand's values. Throughout this project, I demonstrated my innovative thinking, problem-solving skills, leadership, curriculum design, brand strategy development, and creative concept creation, effectively steering YEEZY towards a brighter and more innovative future.
SODEXO
I collaborated with a team to address challenges in the Sodexo market, including the need for more nutritious and varied meals and improved time management for students
What I did
We conducted in-depth research and interviews to identify the issues faced by American schools. Our innovative solution was the 'Sodexo Delidrop,' a unique vending machine capable of preparing customizable meals to reduce cafeteria wait times. Additionally, we planned cafeteria improvements to create a welcoming environment for students. This project showcased my teamwork, research, innovative thinking, product design, customer-centric approach, space planning, and prototyping skills
DOLCE &GABBANA
We collaborated with Dolce&Gabbana's marketing team to create an advertisement for the perfume 'Life Blue Summer Vibes,' specifically targeting Gen Z.
What I did
Our goal was to embody Gen Z values of authenticity, individuality, inclusivity, and empowerment. As part of the project, I contributed to the creative concept development of the video ad, ensured alignment with these values, and helped create an omnichannel marketing strategy. Our efforts led us to become some of the finalists in a live challenge, showcasing my skills in collaboration, creative concept development, strategic planning, and effective communication.
